How Did a Fake Luxury Brand Get Influencers to Spend $600 on a Pair of Shoes That Only Have a $20…Payless is an international chain of budget-friendly shoes. They are forging a fake brand called Palessi (along with their respective…Jun 27, 2023Jun 27, 2023
Strategic Savings: Looking Into Cost Leadership in the Aviation IndustryWhat is Cost Leadership?Jun 17, 2023Jun 17, 2023
How Apple Uses Consumer Behavior and Psychology in its Marketing ApproachI saw this tweet recently and it fueled this thread that I’ve been wanting to write for a long time. Apple has accomplished more than just…May 31, 20231May 31, 20231
From Innovation to Insolvency: The Story of Silicon Valley BankAs many of you may already be aware, Three US banks closed this week. Signature Bank, Silicon Valley Bank, and Silvergate. But so far, the…Mar 21, 2023Mar 21, 2023
The Power of Perspective: My Key Takeaways from Rich Dad Poor DadHow Money WorksMar 13, 2023Mar 13, 2023
